Acuvue Contact Lens | Students
In collaboration with Mint MENA, we were commissioned to create a new launch campaign for Acuvue Asia to target young Asian adults and students who are looking for long-lasting contact daily lens. The campaign went live across all digital & social channels, garnering massive buzz around the new products. We created two main thematic videos with various cutdowns and adaptations, which featured multiple heroes overcoming their daily challenges with Acuvue contact lens by their side!