Why You Need To Take Your Social Media Seriously

“Why do I need a Social Media Strategy?” 

This is a very common topic that comes up when we approach potential clients about their social media strategy.
To which they follow up with, 

“Our internal team is already posting content, daily.”

Whilst social media may seem like a fun, and entertaining way to market your business, it has become one of the most important tools to grow your customer acquisition. If you create content against a social strategy where each post serves a purpose, then you will do more than just get engagement and impressions. You will design a detailed sales funnel that will not only build your community, but it will also transform followers into customers.   

How? 

A clear social media strategy will provide a structured, goal-oriented roadmap for guiding potential customers from initial brand discovery to becoming loyal, repeat advocates.  

Most brands that operate on social media get stuck at the Awareness level. And whilst awareness is very important to communicate your brand and its offerings, it’s not enough.  However, when you begin to organize your content and create consideration-based content (highlighting USPs and reasons to purchase) as well as conversion-based content (driving website page visits, appointment booking & checkout page), you will a major difference in your customer acquisition. 

So, if you are stuck with your social media marketing and you want to utilise your social media funnel strategy to help drive your business growth, then please don’t hesitate to reach out to us. We’d be happy to share our thoughts and help.