Honda Middle East challenged us to create a premium walkthrough film for the all-new HRV in CGI that would boost sales before the year-end. After a couple of meetings, some scriptwriting and multiple mood boards, we transformed this simple job into a beautiful story using some of the most talented CGI artists and editors. Everything in this video, with the exception of the interior, is CGI-created. The final film exceeded expectations, performing strongly across Honda’s social and digital platforms and supporting a successful sell-through of remaining HR-V inventory.
